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Podcast: The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
Episode: Retail Media Networks and First Party Data Strategies with Mary Matyas, MediaMath
Description: Today we’re going to talk about retail media networks, their benefits and drawbacks, and how they fit in a post-cookie first-party data world.To help me discuss this topic, I’d like to welcome Mary Matyas, SVP and General Manager North America at MediaMath.RESOURCESMediaMath website: https://mediamath.comThe Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcastSign up for The Agile Brand newsletter here: https://www.gregkihlstrom.comGet the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agi...