Want to create an interactive transcript for this episode?
Podcast: A Podcast for Snkrs Lovers
Episode: How Sneaker Collaborations are Driving Hype Culture in UAE
Description: The sneaker industry has seen a major shift in the last decade. Sneaker Celebrity Collaborations between luxury brands and streetwear labels have become commonplace and have transformed the sneaker game. This type of collaboration has led to a new type of culture - a hype culture - where it's commonplace for sneakerheads to queue up for hours or days just for the chance to get their hands on coveted kicks.