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Podcast: Becoming Preferred
Episode: Bill Cates – Radical Relevance
Description: SEASON: 2 EPISODE: 8Episode Overview:Looking to sharpen your marketing message and cut through all the noise to win more clients? Are you winning the race for relevance? Your value proposition must be relevant to your prospects, or they won't give you the time of day. It's not your prospect's job to figure out your value to them. It's your job to develop and communicate your value in a way that will resonate with your ideal clients. To help us understand what we need to do to maintain our relevance is author, speaker, and c...