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Podcast: Investor Connect Podcast
Episode: Startup Funding Espresso – Not Invented Here
Description: Not Invented Here Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. Not invented here is a cognitive bias defined by Wikipedia as the aversion to contact with or use of products, research, standards, or knowledge developed outside a group. Investors can be biased toward startups that have developed the idea and strategy with the investor's input. This leads to investments into startups that are substandard. Investors should be aware of the bias and recognize it in their decision-making process. To overcome this bias, the investor should develop a cr...