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Podcast: The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!
Episode: Episode 857 – What’s Your Marketing Mousetrap? – Part 3
Description: In this final part of the series, I wanted to show how and why following traditional marketing thinking can hamper your success in B2b marketing.
B2b marketing differs from consumer marketing because it's more relational than transactional, and it often takes longer to go from awareness to trust. That means that there are more steps, and more interaction required. It also means that it requires more patience, which is rewarded with bigger paydays.
With that said here are some things we have learned over the last few years (through actual client experience):
People spend 15-20 minutes per week...