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Podcast: Understanding Users: The UX Podcast
Episode: 33. The Conversion Rate Optimisation (CRO) Expert - Ihor Sokol @ Conversion Rate Store
Description: What's the best way to run an A/B test? How can you increase your customer conversion rate through UX research? What is funnel performance analysis?Â
"If you listen to your users they will tell you what they want and then you have to be creative in.....the experience that generates value for them. This is what customer centricity is in my view - generating value so that users are willing to continue their engagement with you and continue their interaction. So qualitative analytics and UX research is what makes CRO effective..."
Ihor Sokol is C...