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Podcast: Author to Authority
Episode: Ep 326 - How To Create A Category Of One –Patty Dominguez
Description: What happens to your business when you are a category of one? Patty Dominguez joins Kim today on the show to talk about just that and how you can create it.Highlights Include:•Why you need to become a category of one?•How it changes your business and the way potential clients see you•Why your niche can’t be everyone?•How to stand out in a competitive fieldPatty Dominguez, founder of Positioning to Profit, is a best-selling author, advisor, and contributing marketing expert. Her work has been featured on Smart Business, Investor’s Business Daily, NY Daily News, and American Express...