Want to create an interactive transcript for this episode?
Podcast: Scratch: CMO Interviews
Episode: Community is the Future of Marketing with Mark Schaefer
Description: Watch the Future of the CMO documentary here 🎥 : https://www.youtube.com/watch?v=AXBKelmQomMIn this week's episode, we are joined (for the second time) by Mark Schaefer - author, acclaimed marketing consultant, keynote speaker, podcaster, and university educator. He is the author of 10 books and he joins us today to discuss his latest book, “Belonging To The Brand; Why Community Is The Last Great Marketing Strategy”. In the episode we uncover the 3 mega-trends are that providing the “perfect storm” for community based marketing to win, how to build a sustainable community, and the common pitfalls that CMO’s...