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Podcast: Conquer Local Podcast
Episode: 607: Why Broadcasters Need to Embrace Digital? | Erica Farber - Part 2
Description: This week we continue the conversation with Erica Farber, the president and CEO of the Radio Advertising Bureau for part 2 of the webinar series. Erica leads Radio’s advocacy by driving business, growing advertising revenue, and communicating Radio’s digital transition.She joined the organization in January 2012 as the Executive Vice President responsible for membership and driving professional development, and then she was promoted to President & CEO.Erica held nearly every position in Radio Sales & Management by rising through the ranks at the INTEREP Companies and serving as Executive Vice President of Radio Development.In 20...