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Podcast: The Revenue-Driven CMO
Episode: Becoming A “Learn-It-All” - Grad Conn - Performance Marketing Insiders - Episode # 090
Description: Today’s guest has been mastering their marketing and advertising skillset since they started their career at Proctor & Gamble, and they’ve kept learning ever since, even while serving as the CMO for Microsoft US. Grad Conn is the CMO of PROS and is a prolific producer of amazing B2B & B2C marketing content. In this episode, Grad shared career advice for new marketers, why knowing the history of marketing and advertising is so valuable, and how to never stop learning. Takeaways: The freedom offered by start-ups and smaller firms is appealing to yo...