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Podcast: The Content Cocktail Hour
Episode: Steps We Can Take to Optimize Existing Content with Zoe Hawkins of Sumo Logic
Description:
Zoe Hawkins, Principal Content Manager at Sumo Logic, joins Brett to discuss steps content marketers can take to maximize their existing content. Maybe an article or blog post wasn’t a home run the first time around, but that doesn’t mean it doesn’t have potential. Work smarter, not harder with a little updating, refreshing, and help from AI. Register for How to Answer, "What's the ROI of Our Content Marketing Program?" (Digital Event) Sign up for Modern Day Marketer (the newsletter)Follow Zoe:| LinkedIn| Sumo Logic Follow The Juice:| Website | Blog...