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Podcast: The My Wife Quit Her Job Podcast With Steve Chou
Episode: 283: How To Segment Your Email List The Right Way With Alexandra Edelstein
Description: Today, I’m thrilled to have Alexandra Edelstein on the show. Alexandra is a senior product manager at Klaviyo and she was also a speaker at my annual ecommerce conference The Sellers Summit. At Klaviyo, she’s known as the resident expert when it comes to email list segmentation. So today we’re going to talk about the right way to segment your email list to maximize revenue for your ecommerce store. What You’ll Learn Why blasting your entire list is bad Basic ways to segment your list How to maximize repeat purchases The main parameters used for segmenta...