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Podcast: Audiostories
Episode: UEFA brings its mascots to the metaverse to make soccer more accessible – ETX Studio
Description: With almost 100 days to go before the Women's Euro 2022 tournament kicks off, UEFA has unveiled the three mascots that will be joining soccer fans in England from July 6 to 31, while also having fun alongside younger fans in Roblox. The governing body of European soccer is capitalizing on the metaverse craze to help make the sport accessible to all, and encourage millions of girls and boys to be more active by swapping their sneakers for cleats.