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Podcast: Investor Connect Podcast
Episode: Startup Funding Espresso -- Selective Perception
Description: Selective Perception Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. Selective perception is a cognitive bias defined by Wikipedia as the tendency for expectations to affect perception. Investors tend to see what they want to see in a startup deal. Investors choose those elements in the pitch that match their experience and expectations. Selective perception comes from previous experiences with startups both good and bad. To overcome selective perception, perform active listening. Take in what is being said without judgment or interpretation. Ask confirming questions to make sure...