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Podcast: Climate Mayhem - Presented By The Daily Marketer
Episode: #85: Impossible Foods: Why Consumers Choose Tasty Plant-Based Meats and Getting Competitors to be Successful (Part 2)
Description: (Part 2) Dan Greene is the Senior VP of North American sales at Impossible Foods, the Earth's most scrumptious plant-based meat company. Their mission is simple: eliminate the need to make food from animals. Impossible has imitated the kinesthetic experience of eating a juicy burger (ex. potato starch to imitate browning). Since 2017, Impossible has expanded beyond its wicked tasty burger, into sausages, chicken patties, & so much more. We'll answer….How do you go about replacing a food staple with an alternative? How much does Impossible care about their competition (you might be surprised)? What does 'getting winged' mean? Of course, sh...