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Podcast: Can Marketing Save the Planet?
Episode: Episode 51: Green Claims - The Challenge of Sustainable Consumption with Oliver Bealby-Wright, Consumers International
Description: “Marketers need to get into the nitty gritty and learn about lifecyle assessments and how they are used, their limitations and their advantages, it might seem boring - but it’s really, really important.”
In this episode, we’re joined by Oliver-Bealby-Wright, Lead, Consumers in the Energy System who formerly led Consumers International’s GreenCommerce project in 2022 on improving consumer sustainability information. Consumers International is a membership body with over 200 members across 100 countries, dedicated to defending the rights of consumers.
Oliver shares their whole systems approach, working across critical areas - considering labelling, data, the informatio...