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Podcast: The Content Cocktail Hour
Episode: The Relationship Between Marketing and Sales with Kate VanLue
Description:
Kate VanLue, Director of Sales and Partnerships at The Juice, has over ten years of experience in B2B and B2C environments. She and Brett talk about their dynamic salesperson/marketer relationship, aligning goals, and content ROI. Kate shares that selling marketers on The Juice has actually gotten easier over time as more companies realize the importance of content distribution.1:22 Conversation with Kate2:50 Sales and marketing collaboration4:44 Sales pipeline8:00 Selling The Juice12:20 Interpersonal sales skills15:30 Content ROI20:14 Outro Register for How to Answer, "What's the ROI of...