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Podcast: The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
Episode: B2C expectations of B2B ecommerce, with Carlos Manalo and Stratton Cherouny of The Office of Experience
Description: Whether you work for a B2B or a B2C company, when you stop working every day, you are also a consumer. And because of this, our behaviors as B2B buyers and customers are shaped by the experiences we have as consumers.Today we’re going to talk about how B2C expectations can influence B2B purchasing in a special episode brought to you by The Office of Experience, a design-driven, digital-first, vertically integrated and collaborative agency that believes in the power of ideas and the strength of people. This will also be the fi...