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Podcast: The TriDot Triathlon Podcast
Episode: Athletes & Brands: A Symbiotic Relationship
Description: There is a symbiotic relationship between athletes participating in triathlon and brands that help facilitate that participation. There are several ways that brands take care of their athletes. And there are several ways that athletes can support their favorite brands, and the triathlon industry as a whole. On today's episode, Mark Goddard, the marketing director for Zoot Sports, along with TriDot's Vice President of Marketing, Matt Bach, and TriDot Coach, John Mayfield, discuss the athlete and brand relationship. Mark, Matt, and John are some of the best minds in the space when it comes to brand partnership, ambassador programs, and...