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Podcast: TheInquisitor Podcast with Marcus Cauchi
Episode: The Power Of Story, Your Partner Sales Channel And Making Great Hires
Description: @Mike Adams is author of #7StoriesEverySalespersonMustTell and heads up global partnerships at #Anecdote, Story Powered Sales
We revisit the subject of story telling by looking at the stories required by buyers at each step of the buying cycles. We focus on memorable story telling through channel partner sales and the use of story to help prospects diagnose their own problems. We dig into several story types that create trust
Personal story
Company creation story
Insight story
Success story
We also rip apart why company stories produced by marketing departments are not stories; they're just a...