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Podcast: Let's Talk Loyalty
Episode: #68: Mindful Marketing & Loyalty Insights from Scandinavia.
Description: This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here. As we come to the end of 2020, we explore the little-known concept of “mindful marketing” and how it relates to loyalty through an interview with Maths Mathisen, founder & CEO of an innovative app built to drive loyalty for brands with students, a notoriously difficult demographic to target, particularly in the age of digital distraction and addiction.The HOLD app uses the power of gamification to help FMCG brands and convenience reta...