Want to create an interactive transcript for this episode?
Podcast: Sweathead, A Strategy Podcast
Episode: The State Of Effectiveness - David Tiltman, WARC
Description: David Tiltman likes to get around effectiveness. You could say he's really into effectiveness stuff. Like, it's his thing. And it better be because David oversees all of the ideas and words at WARC and WARC is slowly taking over Cannes. I said that. David did not.
A few years ago, the company that bought the Cannes Lions Festival of Creativity also bought WARC. They're called Ascential. They were once called emap. Since the purchase, WARC's footprint has been growing at Cannes with 2023 likely their biggest contribution so far.
In our chat, we discuss the history of WARC as well...