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Podcast: New Books in Communications
Episode: Dave Colangelo, "The Building as Screen: A History, Theory, and Practice of Massive Media" (Amsterdam UP, 2019)
Description: The Building as Screen: A History, Theory, and Practice of Massive Media (Amsterdam UP, 2019) describes, historicizes, theorizes, and creatively deploys massive media -- a set of techno-social assemblages and practices that include large outdoor projections, programmable architectural façades, and urban screens -- in order to better understand their critical and creative potential. Massive media is named as such not only because of the size and subsequent visibility of this phenomenon but also for its characteristic networks and interactive screen and cinema-like qualities. Examples include the programmable lighting of the Empire State Building and the interactive projections of Montreal’s Qu...