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Podcast: Green Beauty Conversations by Formula Botanica
Episode: EP13. Lifting the Lid on Beauty Industry Trends with Imogen Matthews
Description: Making sense of beauty industry trends can be daunting if you're an aspiring skincare entrepreneur. How do you interpret the daily flow of opinion on social media? Isn't trend forecasting just finger in the wind anyway? On top of this, there is also the lingering worry that by the time you've grasped the next big beauty industry trend, consumers will have moved on. However, as our interviewee in this episode of Green Beauty Conversations explains, market research is an incredibly powerful tool for businesses of any size if they truly listen to what consumers are saying about...