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Podcast: Strategic Consulting Experts
Episode: What Are the Differences Between Marketers, Consultants and Business Developers for White-Collar Small Business Owners
Description: Today’s podcast episode is titled: Marketers, Consultants and Business Developers: Which is Best for Small Business Owners  Marketers are Promoters, Sign Waivers, Business Postcards, TV ads, newspaper ads, door hangers, paid telemarketers, doorknockers, social media, website marketing, etc. Their job is to make the public aware of products and services, often without guaranteeing the business owner great results. Marketers are not legally or ethically obligated to deliver specific results…that’s not the job of the marketer.  Consultants typically work with businesses who have specific challenges. These challenges could include upgrading information technology infrastructure, installing more effective HR guidelin...