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Podcast: DataFramed
Episode: #126 Make Your A/B Testing More Effective and Efficient
Description: One of the toughest parts of any data project is experimentation, not just because you need to choose the right testing method to confirm the project’s effectiveness, but because you also need to make sure you are testing the right hypothesis and measuring the right KPIs to ensure you receive accurate results.One of the most effective methods for data experimentation is A/B testing, and Anjali Mehra, Senior Director of Product Analytics, Data Science, Experimentation, and Instrumentation at DocuSign, is no stranger to how A/B testing can impact multiple parts of any organization. Throughout he...