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Podcast: Investor Connect Podcast
Episode: Startup Funding Espresso -- Ingroup Bias
Description: Ingroup Bias Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. The Ingroup bias is a cognitive bias defined by Wikipedia as the tendency for people to give preferential treatment to others they perceive to be members of their own groups. Investors give preference to those in their network over those outside their network. This can be a challenge as startup investing is often based on network referrals and personal recommendations. Investors prioritize those in their network over those outside their network. To overcome ingroup bias, build relationships with...