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Podcast: Inside Commerce: Ecommerce Strategy, CX and Technology Podcast
Episode: EP167: The Gym Group On Modernising Its Ecommerce Tech Stack: Part 1 > Technology Selection & Project Planning
Description: Part one of our two-part mini series with The Gym Group.
The Gym Group provides the lowest cost no contract 24/7 gym nationwide, an impressive offering. Its online presence is more than an ecommerce store, it’s a bookings engine, content portal, exercise hub and customer service tool rolled into one that has to connect a vast customer base across more than 100 gyms. Its digital ecosystem handles millions of interactions every week, so technical performance and scalability is critical to success.
They recently invested in a large scale replatforming, evolving to a headless architecture to fix kn...