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Podcast: Startup To Scale
Episode: 95. Key Sales Data for CPG Brands
Description: Today I want to talk about how to manage your grocery business as your number of retailers and doors grow. I’ve found that once you surpass about 500 stores it becomes really challenging to understand what’s happening at each one.Some of the key data you need to measure and track are your velocity by SKU and retailer, Flagging spoiling product and out of stocks, tracking distributor charge backs.To help me with this conversation I’ve invited on Maya Blackburn and Tony Miller, who work with emerging CPG brands at Crisp, one of my fav...