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Podcast: Investor Connect Podcast
Episode: Startup Funding Espresso -- Halo Effect
Description: Halo Effect Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. The halo effect is a cognitive bias defined by Wikipedia as the tendency for a person's positive or negative traits to "spill over" from one personality area to another in others' perceptions of them. Investors often presume those who are good at pitching and are passionate are also good at running the business. This often leads to investments in startups that are missing key success factors. To overcome the halo effect, investors should be aware of it and lo...