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Podcast: Scratch: CMO Interviews
Episode: How To Build The Fastest Growing E-Commerce Business In North America With Gil Efrati, CMO Of Resident
Description: In this week's episode, we are joined by Gil Efrati, CMO of Resident. Resident was, at one point, the fastest growing e-commerce brand in North America, and in this episode, Gil explains exactly how you get to that size and scale. Gil has an incredible perspective on the role of data and why being “data-led” is really not a buzz word for Resident but an executable strategy. Hear about how Resident leverages data in their creative campaigns and how brands can differentiate themselves in this crowded space. Scratch is a production of Rival, a marke...