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Podcast: Surviving Outside Sales
Episode: Think like a buyer | SOS Ep. 210
Description: Send us Fan MailIn this sales environment, those who can connect better with buyers will win the day.If you are using the same sales tactics and features & benefits, you will struggle because today's buyers have been sold to and burned and are much more conservative than in the past.They want someone that understands what they are going thru and can deliver the results they have been looking for.There is no way you can do that if you start a call thinking you need to sell....