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Podcast: The Revenue-Driven CMO
Episode: Optimizing Your Omnichannel Marketing - Suzanne Darmory - Performance Marketing Insiders - Episode # 091
Description: This special guest has spent over 25 years of international experience championing Fortune 500 brands and articulating their vision through marketing and advertising initiatives. Through her career, she has earned over 100 advertising awards from AdAge, Adweek, Brandweek, Forbes, and The New York Times among many others. Suzanne Darmory is the VP of Integrated Marketing & Creative at Jackson Hewitt Tax Service Inc. Suzanne discusses the importance of balancing a thick skin and a warm heart, how to track attribution when running omnichannel marketing, and how marketers are managing the pressure to do more with less. Â Takeaways:Â To...