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Podcast: Rise and Shine
Episode: 27: [HER STORY] Selling to diverse cultures with Reyna Estrada
Description: NOTE: THIS FULL EPISODE IS LIVE ON YOUTUBE IF YOU WANT TO SEE THE SLIDES ETC. https://youtu.be/uOTFl3OhtDo I am grateful to have my first guest of 2023, Reyna Estrada. Reyna is the National Internet Sale Manager for M/I Homes. She recently spoke on a panel at the International Builder Show (IBS) about cultural diversity in homebuilding. I asked her if she would be willing to share her take on selling homes to diverse cultures as well as real life solutions for how we can do better for our customers keeping in...