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Podcast: Breaking Through in Cybersecurity Marketing
Episode: Driving Business Value Through Field Marketing with Michelle Radlowski
Description: In this episode, Gianna and Maria interview Michelle Radlowski, Sr. Director, AMS & EMEA Regional Marketing and ABM at DigiCert, Inc. (former Director of Regional Marketing at Zscaler). Michelle shares her experience of working in the IT tech space for over 15 years, starting in a small startup that got acquired twice and ultimately became part of Dell Software Group, before joining Zscaler as employee 240, and now the company has almost 6,000 employees globally. She explains that field marketing, which she started doing at Zscaler, is not just about planning events but driving campaign execution in-region, focusing on account engagement, and landing...