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Podcast: Marketing Against The Grain
Episode: How To Make $700 Million Selling Sparkling Water?
Description: How do you differentiate a highly commoditized product?Kipp and Kieran break down how Liquid Death became a $100M business. Learn how the founders differentiated themselves from the competition, The power of truly understanding your customer, the power of partnering with influencers to double down on their value prop, how to give a highly differentiated brand a real point of view, and more.Mentions:
Liquid Death https://liquiddeath.com/
Liquid Death’s YouTube channel https://www.youtube.com/@liquiddeath2793
Death Clock II by Liquid Death x Nixon https://www.y...