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Podcast: PR After Hours with Alex Greenwood
Episode: The Invisible Medium with Rob Ashton
Description: Rob Ashton is a writer, entrepreneur, and a former research scientist and editor, who’s had a lifelong fascination with how the things we read and write influence what we think and do.
He’s been investigating the brain science of reading and writing for more than six years, giving him a unique insight into why so much of our written communication fails. He says writing is ‘the invisible medium, hidden in plain sight’. And his research reveals that much of the misunderstanding in the world stems from our new reliance on tapping on our keyboards and phones i...