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Podcast: The Best Business Podcast With Daryl Urbanski
Episode: How to Over Promise and Over Deliver with Rick Barrera
Description: Customers, above all else, are people. Sadly, many salespeople and marketers forget this. Many businesses need to take a step back and realize that they need to consider a client's values, beliefs, and context when serving them. That’s where collaborative selling comes in. In this episode, Rick Barrera shares his experiences as a marketing consultant. He talks about his many adventures getting into sales and how he realized the importance of collaboration in business. He also emphasizes that there is still room for community-building and cooperation in a culture that esteems independence. Join us and learn mo...