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Podcast: WARDROBE CRISIS with Clare Press
Episode: How Does Trend Forecasting Work? The Future Laboratory's Chris Sanderson Pulls Back the Curtain
Description: How do you feel about trends? In sustainable fashion circles, that word can have negative connotations. After all, it's the sped-up trend cycle delivers us fast fashion. Flipping between different, and often conflicting, fashion trends, it's easy to lose control, buy and waste too much. But there's more to trend forecasting than predicting that next week you'll be wearing blue. Or Barbiecore. Or whatever momentary madness TikTok is serving.Mapping cultural, lifestyle, economic and societal trends helps us form a picture of where we are headed and shape our strategies for everything from new business models...