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Podcast: App Marketing by App Masters
Episode: App Store Optimization A/B Testing with Geeklab
Description: Jesse Lempiäinen is the Co-Founder at Geeklab. Â
Geeklab allows you to A/B test different store pages to improve your app store conversion and lower your CPIs. Â
Topics covered:
(06:12) In order of priority, what should you first A/B test (icon, screenshots, etc)?
(08:35) Â Do app preview videos increase conversions?
(12:20) Â Do black hat ASO techniques work?
(20:35) Â Moonshades App AuditÂ
(28:55) Â Portrait vs landscape screenshots which ones convert better?
(31:37) Â What causes billing error issues
(34:10) Â Here's a process for validating an app idea before you build it
(40:30) Â Word Games App AuditÂ
(45:30) Â Dosl App AuditÂ
(58:30) Â Kidcentric Appp AuditÂ
...