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Podcast: App Marketing by App Masters
Episode: 759: How to Build a UA strategy for High-LTV Subscribers with Saulo Marti
Description: Today's guest is the VP of Marketing of the highly popular 8fit app and he shares how to build a UA strategy optimized for high-LTV subscribers. Also, you will discover why performance marketing is not working as well anymore and conversion rate optimization for new subscribers.
Saulo Marti is the VP of Marketing at 8fit.