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Podcast: App Marketing by App Masters
Episode: 754: How to Calculate ROAS & Manage Cashflow with Steve Hovagimyan
Description: Today's guest is a seasoned CFO with experience in both private and public companies. You will discover how to calculate ROAS and what a CFO wants to see, how to finance an effective UA campaign and finally what metrics you should hit before hiring a CFO.
Steve Hovagimyan is the former CFO at Penn Interactive and Jump Ramp Games and now advising Armory Square Ventures.