Want to create an interactive transcript for this episode?
Podcast: App Marketing by App Masters
Episode: How to Change From In-App Purchases to Subscriptions
Description: Want to know how to go from a one-time in-app purchase model to a subscription based app?
In this video, Sarah Boland, Founder & CEO at Life Lapse, will share how:
- How she knew that a one-time in app purchase wasn't a sustainable business model?
- Whether a monthly and annual subscription was more popular?
- Other strategies that she implemented to get conversion rates from 1% to 6%?
Watch Video on YouTube and Subscribe to our Channel:
https://www.youtube.com/watch?v=t4O8rEg-0tk