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Podcast: App Marketing by App Masters
Episode: 701: How Job Today Grew to 5M Jobseekers Being Mobile Only with Todor Madzharov
Description: Today's guest helped grow JOB TODAY to over 5M jobseekers without a web presence. You will hear how their two controversial features actually led to their growth, how they decreased their CPIs in half by converting static images into a video ad and lastly how to actually measure the performance of your retargeting campaigns.
Todor Madzharov is Head of Marketing at JOB TODAY.