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Podcast: App Marketing by App Masters
Episode: 699: How to Build Tools for Content Marketing
Description: Today's guest will share how they have used web tools and mobile apps as a content marketing strategy. You will discover how to come up with the right ideas, what constitutes a successful campaign and finally listen to how one tool worked better as a chat bot versus a microsite.
Justin Adler is the Co-Founder and COO at NorthOne.
Carter Grieve is the Head of Growth at NorthOne.