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Podcast: App Marketing by App Masters
Episode: 687: Calm’s Director of UA, Matt Horiuchi, on Ad Strategies That Retain Users
Description: We've got an action packed episode with the Director of User Acquisition at Calm, Matt Horiuchi. You are going to discover ad strategies that actually retain users, why high production value is not that important in video ads and how to make sure you have the right attribution in place when running influencer marketing campaigns.
Matt Horiuchi is the Director of User Acquisition at Calm.