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Podcast: App Marketing by App Masters
Episode: 680: An Intro to Programmatic Advertising with Kristy Barger of MoPub
Description: Are you like me and new to the world of programmatic advertising? Well today's guest is the Sr. Programmatic Demand Lead at MoPub by Twitter and she shares what is programmatic advertising, emerging ad formats and why native advertising is the one thing that you should be focusing on.
Kristy Barger is the Sr. Programmatic Demand Lead at MoPub by Twitter.