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Podcast: App Marketing by App Masters
Episode: 675: How to Determine a User’s Viral Worth Through Attribution with Alex Austin
Description: Today's guest is Alex Austin who is the CEO of Branch Metrics. You will discover why just looking at CPI may not lead to the actual value of a user, how to determine a user's viral worth and his story telling tips that helped him raise over $100M.
Alex Austin is the CEO of Branch Metrics.