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Podcast: App Marketing by App Masters
Episode: 671: How Outlook Mobile Grew to 100 million MAU with James Colgan
Description: Today's guest is the Senior Director of Product Management Enterprise for Outlook Mobile. You will hear how he's been able to grow the Outlook app to over 100 million monthly active users. Pay attention to how the team talked to users in their home and how that allowed them to strip out unnecessary features, why they focused on one star reviews and how they changed the on-boarding process to improve user signups.
James Colgan currently serves as the Senior Director of Product Management Enterprise for Outlook Mobile.