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Podcast: App Marketing by App Masters
Episode: 665: Retention Strategies with AccuWeather VP, Trish Mikita
Description: Today's guest is the Vice President of Digital Media Strategy for AccuWeather. You will discover how the popular weather app increased retention by focusing on load time and getting a user's location down to the neighborhood. She also discusses her strategy on IoT, bots, podcasting and Alexa skills.
Trish Mikita is the Vice-President, Digital Media Strategy at